{"id":6198,"date":"2020-03-05T11:08:36","date_gmt":"2020-03-05T10:08:36","guid":{"rendered":"https:\/\/www.star-deutschland.net\/marketing-through-obstacles-different-rules-of-play-are-in-force-in-china\/"},"modified":"2023-09-19T15:48:21","modified_gmt":"2023-09-19T13:48:21","slug":"marketing-through-obstacles-different-rules-of-play-are-in-force-in-china","status":"publish","type":"post","link":"https:\/\/www.star-deutschland.net\/en\/marketing-through-obstacles-different-rules-of-play-are-in-force-in-china\/","title":{"rendered":"Marketing through obstacles \u2013 different rules of play are in force in China"},"content":{"rendered":"\r\n<p>Do you use Chinese translations as part of your marketing campaigns in the Chinese market? Then you should get advice from STAR about the Chinese Advertisement Law.<\/p>\r\n\r\n\r\n\r\n<p>China is a vast sales market, and expanding into the region looks very attractive for B2B and B2C businesses \u2013 but it is also very complex. Much of the regulatory landscape differs from that of the European sphere. There are also different rules for advertising, which companies must abide by. A 1:1 translation of a European advert is to be avoided at all costs, as the Chinese Advertisement Law includes provision for fines if certain words and phrases are used!<\/p>\r\n\r\n\r\n\r\n<p>STAR offers you the complete package \u2013 translation of your marketing text into Chinese as well as a subsequent linguistic check of the translation for the most frequent problematic phrases.<\/p>\r\n\r\n\r\n\r\n<p>Take advantage of our skills and our knowledge of the Chinese Advertisement Law and minimise your liability risks!<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.star-deutschland.net\/en\/translation-and-localisation\/translations-for-china\">More information<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Do you use Chinese translations as part of your marketing campaigns in the Chinese market? Then you should get advice from STAR about the Chinese Advertisement Law. China is a vast sales market, and expanding into the region looks very attractive for B2B and B2C businesses \u2013 but it is also very complex. Much of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[16],"class_list":["post-6198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-and-localisation","tag-translation-and-localisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing through obstacles \u2013 different rules of play are in force in China - STAR Deutschland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.star-deutschland.net\/en\/marketing-through-obstacles-different-rules-of-play-are-in-force-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing through obstacles \u2013 different rules of play are in force in China - STAR Deutschland\" \/>\n<meta property=\"og:description\" content=\"Do you use Chinese translations as part of your marketing campaigns in the Chinese market? Then you should get advice from STAR about the Chinese Advertisement Law. China is a vast sales market, and expanding into the region looks very attractive for B2B and B2C businesses \u2013 but it is also very complex. 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