{"id":6204,"date":"2020-11-23T11:21:53","date_gmt":"2020-11-23T10:21:53","guid":{"rendered":"https:\/\/www.star-deutschland.net\/the-star-article-appears-in-the-bdue-collective-volume-titled-translation-quality-in-the-age-of-digital-transformation\/"},"modified":"2023-08-30T16:44:58","modified_gmt":"2023-08-30T14:44:58","slug":"the-star-article-appears-in-the-bdue-collective-volume-titled-translation-quality-in-the-age-of-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.star-deutschland.net\/en\/the-star-article-appears-in-the-bdue-collective-volume-titled-translation-quality-in-the-age-of-digital-transformation\/","title":{"rendered":"The STAR article appears in the BD\u00dc collective volume titled &#8220;Translation Quality in the Age of Digital Transformation&#8221;"},"content":{"rendered":"\r\n<p>STAR proudly presents: Our colleagues, Birgit M. Hoppe and Birgitta Geischberg have added to the existing work by Jean-Marc Dalla-Zuanna and Dr. Christopher Kurz with their article &#8220;Quality of terminology processes in corporate contexts\/Agreeing and harmonizing terminology&#8221;.<\/p>\r\n\r\n\r\n\r\n<p>In this age of digital transformation, we are faced with the challenge of clearly converting the hazy notion of translation quality into a world dominated by concepts such as key figures, artificial intelligence and automation. We are confronted on an almost daily basis with the redefining of our profession and work environment.<\/p>\r\n\r\n\r\n\r\n<p>The new BD\u00dc collective volume is a bold and successful attempt to bring some order to the system and outlines a strong link between theory and practice. 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