{"id":8946,"date":"2025-07-08T12:42:58","date_gmt":"2025-07-08T10:42:58","guid":{"rendered":"https:\/\/www.star-deutschland.net\/?p=8946"},"modified":"2025-07-08T14:19:05","modified_gmt":"2025-07-08T12:19:05","slug":"star-auf-dem-mt-summit-2025-trends-impulse-und-innovationen","status":"publish","type":"post","link":"https:\/\/www.star-deutschland.net\/en\/star-auf-dem-mt-summit-2025-trends-impulse-und-innovationen\/","title":{"rendered":"STAR at the MT Summit 2025: trends, talking points and innovations"},"content":{"rendered":"\n

This year’s MT Summit<\/a> was held in Geneva, Switzerland, and featured a diverse programme of tutorials, workshops and inspiring presentations on the topics of machine translation (MT) and large language models (LLMs).<\/p>\n\n\n\n

As a platinum sponsor of the event, STAR AG<\/a> was on site together with three experts from the company\u2019s Development, Support and Sales teams. STAR\u2019s very own Language Technology Consultant<\/em>, Julian Hamm, also attended the week-long conference to represent the company and took away new ideas and food for thought from research and industry.<\/p>\n\n\n\n

While outside the temperatures were soaring, inside the very hottest trends were being presented \u2013 by technology providers and representatives from notable companies and institutions in a series of lectures and poster sessions. The dedicated organisation team from the University of Geneva<\/a> put together a varied programme of events, while also setting the scene for valuable discussions.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Human in the cockpit \u2013 man and machine, a skilful combination<\/h2>\n\n\n\n

Despite staggering progress in the field of generative AI, this MT Summit made one thing clear: it simply doesn\u2019t work without people!<\/p>\n\n\n\n

This general philosophy was also key to our sponsored talk, entitled Human in the Cockpit \u2013 How GenAI is shaping the localisation industry and what it means for technology and business strategies<\/em>. In their presentation, Diana Ballard and Julian Hamm demonstrated the influence that generative AI is exerting on the localisation industry, highlighting use cases of particular relevance for the use of AI.<\/p>\n\n\n\n

As a longstanding technology and translation partner, STAR understands the precise requirements of users and continuously optimises its own tools and solutions to make them future-proof by means of integrating smart features.<\/p>\n\n\n\n

Visitors to the STAR stand were able to get a hands-on experience through live demonstrations, alongside opportunities to speak to our experts about various aspects of AI in practice.
In addition to the integration of big-name LLM systems, such as ChatGPT, the team demonstrated work on smaller local models, including TermFusion<\/em>, a project optimised for terminology work, which does not call for a dedicated GPU and can therefore be operated with very few resources. Local models will be used to facilitate term extraction from bilingual data records, for instance, or for the intelligent correction of terminology specifications. Using this approach as a basis, other models are currently in development to ensure working in the translation tool is even more efficient.<\/p>\n\n\n\n

Artificial intelligence in localisation: it\u2019s here to stay!<\/h2>\n\n\n\n

Aktuelle Statistiken zur KI-Nutzung in Unternehmen best\u00e4tigen, dass diese Entwicklungen nicht nur eine Randerscheinung sind. Vor allem Kundenkontakt, Marketing  und Kommunikation sind vielversprechende Einsatzgebiete, die bereits jetzt intensiv bedient werden.<\/p>\n\n\n\n

\"\"
Survey: Application of generative artificial intelligence in companies in 2025
<\/strong>Published by the Statista Research Department<\/a>, 20th May 2025<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

Even though the use of AI in localisation still varies a lot, one thing is plain to see: there is no one-size-fits-all<\/em> solution. After all, only those familiar with the use case who can clearly define the requirements will understand how the technology can be used wisely and sustainably. <\/p>\n\n\n\n

After five days of in-depth discussions with representatives from research and industry, we are taking seven important insights away with us:<\/p>\n\n\n\n