7 Nov 2023

Outlooks at tekom, AMTA and AsLing 2023

The future of AI in language technology

Now we know what you’re thinking: Not another article about ChatGPT… Social media is already full of experience reports, and words of praise as well as criticism. And the initial hype has long since died down. Is STAR not a little late to the party here? In short, the answer is no – because we’ve been partying along with everyone else the whole time! 2023 is coming to an end and over the last few months we have been taking an in-depth look at the question of what place large language models (LLMs) should have in today’s language service industry. In June 2023, we reported on the EAMT conference in Tampere and took a little look at the future of this topic.

AI – Friend or foe? The moderate and sustainable use of modern AI technology in the translation process

The most important question we are currently trying to answer is how we can integrate modern AI technology into the current translation process in moderation, intelligently and sustainably. As a result of the technologisation of translation work, the job description of language experts has also changed over the past few decades From the introduction of CAT tools to the development of MT systems, and right through to the continually growing popularity of LLMs, translators have already been able to experience a technological leap in one way or another. You can read about everything that has happened over the past 35 years in the interview with our experienced STAR translator Fabienne Chapron.

AI – with the right know-how. Contributing to the improvement processes and overall quality

As has already been asked with the advent of the technologically-related NMT systems: Have we now finally found the Holy Grail? The uncomfortable answer to this admittedly not entirely simple question is that it depends entirely on how we use the technology and what we do with it in the future. Will LLMs replace the already established NMT models entirely and make the work of language experts superfluous? It’s unlikely. But can the modular integration of these technologies in modern CAT tools contribute to the improvement of processes and overall quality? We think so, yes! In the areas of terminology extraction, keyword searches and quality assurance, we can see great potential for reducing manual workloads and increasing the granularity of QA tools.

AI – The topic of industry events in 2023

The AMTA 2023 virtual conference, the tekom annual conference in Stuttgart and the AsLing TC45 conference in Luxembourg are three key events taking place in November at which the future of AI and machine translation and their importance for language services will be a hot topic of discussion. We think this is extremely important in view of the error rates of the systems, data protection, raising awareness amongst users and ethical responsibility.

Are you just as keen to find out more about this topic as us? Then get on and book your ticket for the tekom annual conference now. You can visit the exhibition free of charge! To do so, simply drop us an e-mail and we will send you the exhibition code you need to register straight away.

Amongst other things, you can look forward to the talk by our MT expert Julian Hamm on current topics and challenges relating to CAT tool development and the use of AI technologies as part of Augmented Translation.

What might the technology look like in 10 years’ time

As an experiment, we asked ChatGPT directly for a self-assessment:

ChatGPT message

Is it all just hype? What do you think about the future of AI technologies?
We are keen to find out your experiences and we can help you – simply get in touch.

30 Sep 2024

It’s that time again. Europe’s largest conference for technical communication, tekom, will take place in Stuttgart from 5th to 7th November. Visit us in hall C2 at stand 2D13 and find out more about our language services, enterprise technologies and all the latest developments.

18 Jul 2024

We are pleased to announce that we have passed the ISO 27001 surveillance audit for our information security management system without any discrepancies!

18 Jun 2024

From 24th to 27th June 2024, the University of Sheffield in the UK will open its doors and welcome guests to the 25th EAMT Conference for a four-day event.

7 May 2024

According to the recently published 2024 Slator and Nimdzi indices, the STAR Group is one of the top 25 language service providers in the world. In the DACH region (Germany, Austria and Switzerland), STAR takes the top spot in terms of audited turnover!

18 Apr 2024

Multilingualism and SEO go hand in hand – when a professional is at the helm. STAR Deutschland and our colleagues from netzgefährten online marketing agency would like to invite you on a journey through the world of SEO.

12 Dec 2023

Around ten years ago, Endress+Hauser took the decision to automate their translation processes – with the help of STAR CLM, the process automation solution from STAR.

28 Nov 2023

How time flies… the Harsewinkel-based agricultural machinery manufacturer CLAAS has been relying on the STAR Group’s translation expertise and software solutions since 2003.

26 Oct 2023

Visit us at the tekom annual conference in Stuttgart!

Find us on stand 2D38 in Hall C2 from 14th to 16th November.
There, you’ll find out more about our language services, enterprise technologies and all the latest developments.

23 Oct 2023

Digitalisation, automation and artificial intelligence are playing a key role in more and more industries in the long term. In this context, and with the development of machine translation (MT), the translation profession has also changed significantly.

25 Sep 2023

This year’s event followed a slightly different and, at 5.3 km, slightly longer course to previous years. Last week, a team of STAR’s sportiest employees took part in the company fun run on the airfield.

28 Sep 2022

This year a small group of STAR employees took part in the Flugfeld-Firmenlauf, a corporate fun run that takes place on the airfield in Sindelfingen. This was the 11th edition of the running event, organised by the Event Service from Stahl and held right on our doorstep. Every year in September since the very first race, we’ve enjoyed this great community event.

22 Jul 2022

On Friday 15th July, after two years of cancellations due to coronavirus restrictions, we were once again able to join together for our summer social, and we had excellent conditions for it.

27 Jun 2022

For over 40 years, the “Mobil ohne Auto” campaign (Get moving without a car) has called for sustainable alternatives to cars and enjoys great popularity thanks to its numerous events. This year, the warm weather and the success of the ‘9 Euro ticket’, a flat-fee monthly pass for regional public transport, boosted the appeal of other modes of transport.

30 Mar 2022

According to the Slator Index, the STAR Group is among the Top 10 language service providers in the world!

The Slator Index provides a ranking for the world’s largest translation, localisation, interpreting and language technology companies.

27 Jan 2022

Can you juggle? With three balls? No?
A good translation project manager can.

No matter how chaotic the circus, a project manager should be able to juggle the three balls of Quality, Time and Cost, and always remain competent, friendly and calm, keeping all the balls in the air until the project is completed.

5 Jan 2022

Some of our colleagues have been part of the STAR team for 20, 25 or 30 years.

Their combined years of service add up to an astounding 260 years! Such a length of service makes STAR Deutschland seem positively youthful at only 35 years old.

23 Nov 2021

Regional newspaper Sindelfinger Zeitung/Böblinger Zeitung has been publishing regular articles under the title of “Wir machen Zukunft” (Creating the future), looking at innovative and successful companies in the region.

18 Sep 2020

The VAILLANT Group has been using STAR Group software solutions for over 10 years now: Information management, process automation, translation and terminology processing, all in one place.

Here’s to many more years of this successful partnership!

28 May 2020

Any time, anywhere – keep up to date with the latest news from STAR Deutschland on our social media channels.

Find us on Facebook, LinkedIn and Xing.
Simply click the links, like and follow.

We’re looking forward to exchanging ideas with you!

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