tekom annual conference 2025

This year’s MT Summit was held in Geneva, Switzerland, and featured a diverse programme of tutorials, workshops and inspiring presentations on the topics of machine translation (MT) and large language models (LLMs).

If you have ever had a text translated into Polish, translated it yourself or have had anything else to do with Slavic languages, you may have come across a linguistic phenomenon that we are unfamiliar with in English – aspect.

As a professional language service provider, we encounter the challenges and subtleties of a wide variety of languages each and every day. One language that has been attracting more and more attention in recent years due to economic, cultural and political developments is Korean.

AI: What started as a buzzword, and then became an established term in everyday language, is now a basic requirement for many applications and processes.

Another year is drawing to a close, and we can hardly believe how fast the time has flown by. Now is a good opportunity to take a look back at all of the important developments that 2024 – the year of AI – has brought us, and give you an insight into what next year has in store for us.

Can AI help to create high-quality content in any language while adhering to corporate language and specific rules?

It’s that time again. Europe’s largest conference for technical communication, tekom, will take place in Stuttgart from 5^th to 7^th November. Visit us in hall C2 at stand 2D13 and find out more about our language services, enterprise technologies and all the latest developments.

In the fast-paced world of the translation and localisation industry, efficiency is the key to success. One solution that can play an important role in delivering this efficiency is the Common Translation Interface (COTI) standard.

According to the recently published 2024 Slator and Nimdzi indices, the STAR Group is one of the top 25 language service providers in the world. In the DACH region (Germany, Austria and Switzerland), STAR takes the top spot in terms of audited turnover!

Multilingualism and SEO go hand in hand – when a professional is at the helm. STAR Deutschland and our colleagues from netzgefährten online marketing agency would like to invite you on a journey through the world of SEO.

Large language models (LLMs) could prove to be valuable assets for linguists in the context of language processes. But what exactly are the advantages of this technology?

Few words have characterised the year 2023 as much as “AI”.
But what does this buzzword actually mean for translation and language processes?

You can tell how diverse a language is just by looking at the breadth of its idioms. These turns of phrase vividly describe emotions or situations, often through associations with the animal world

Visit us at the tekom annual conference in Stuttgart!

Find us on stand 2D38 in Hall C2 from 14th to 16th November.
There, you’ll find out more about our language services, enterprise technologies and all the latest developments.

Digitalisation, automation and artificial intelligence are playing a key role in more and more industries in the long term. In this context, and with the development of machine translation (MT), the translation profession has also changed significantly.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Short, interesting videos on websites grab the interest of potential customers and increase traffic. Millions of videos are watched every day on social media sites such as YouTube, Facebook, etc. You should also make your videos available not just in your native language, but also in other languages for all your target audiences and markets so that you can achieve a greater reach.

“Why is Japanese so expensive in comparison to other Asian languages?” – this is a question that we are regularly asked by customers, and by colleagues too. Yet it cannot be answered in a single sentence.

Fabienne, Nadège and Frank are specialist translators for STAR Deutschland, working into their mother tongue, French. In this interview, they tell us about their job, their daily work life and the challenges and experiences that they have encountered over time.

Translating with pen and paper? Dragging around dictionaries and printing out terminology lists? If you hear those questions and picture yourself back at school before the new millennium, perhaps you will feel it even more keenly when you learn how the translation process has changed since that time thanks to the introduction of modern technology.

What website operator doesn’t dream of their site appearing at the very top of web search results?

If you want to convince users across the globe to click on your localised website, view your products and services, and better still, make a purchase, we can show you how. With a translation process that takes into account SEO optimisation, you can save your marketing budget and win customers.

STAR proudly presents: Our colleagues, Birgit M. Hoppe and Birgitta Geischberg have added to the existing work by Jean-Marc Dalla-Zuanna and Dr. Christopher Kurz with their article “Quality of terminology processes in corporate contexts/Agreeing and harmonizing terminology”.

Do you use Chinese translations as part of your marketing campaigns in the Chinese market? Then you should get advice from STAR about the Chinese Advertisement Law.

Standardised, manufacturer-independent reference terminology for the automotive industry is now available. It came about as part of an EU project with the goal of facilitating access to vehicle manufacturers’ repair and maintenance information (RMI) by “authorised independent operators” (independent workshops, testing institutes, etc.) (EN ISO 18542 standard).