Chinese Advertising Law: What companies need to bear in mind when translating for the Chinese market

AI-assisted translation systems offer impressive opportunities to speed up multilingual processes – but their effectiveness depends crucially on carefully considered terminology management.

Simple, fast, cost-effective: AI tools can now translate entire documents in mere seconds. But the crucial question that must be asked is: Who is liable for AI translations if something goes wrong?

Technical language thrives on precision. In documentation, service and in product descriptions, every single word matters – one or two nuances in meaning can make the difference between correct operation and malfunction.

E-learning is considered a central pillar of continuing professional development in many companies – from global onboarding courses to complex product training. At the same time, projects repeatedly face similar challenges.

Terminology work has always been the key to consistent, high-quality translations. The advent of AI and large language models (LLMs) is fundamentally changing translation processes.

The world’s biggest conference for technical communication will be held in Stuttgart from 11th to 13th November.
Visit us at tekom in the foyer at stand 21

In less than 4 months, the next tekom annual conference is set to open in Stuttgart. The world’s biggest conference for technical communication will be held in Stuttgart from 11th to 13th November.

This year’s MT Summit was held in Geneva, Switzerland, and featured a diverse programme of tutorials, workshops and inspiring presentations on the topics of machine translation (MT) and large language models (LLMs).

If you have ever had a text translated into Polish, translated it yourself or have had anything else to do with Slavic languages, you may have come across a linguistic phenomenon that we are unfamiliar with in English – aspect.

As a professional language service provider, we encounter the challenges and subtleties of a wide variety of languages each and every day. One language that has been attracting more and more attention in recent years due to economic, cultural and political developments is Korean.

AI: What started as a buzzword, and then became an established term in everyday language, is now a basic requirement for many applications and processes.

Another year is drawing to a close, and we can hardly believe how fast the time has flown by. Now is a good opportunity to take a look back at all of the important developments that 2024 – the year of AI – has brought us, and give you an insight into what next year has in store for us.

This year, STAR Deutschland GmbH once again welcomed its independent certification partner LinquaCert to its Sindelfingen office for the ISO 18587:2017 surveillance audit (“Post-editing of machine translation output”) shortly before the annual tekom conference.

Can AI help to create high-quality content in any language while adhering to corporate language and specific rules?

In the fast-paced world of the translation and localisation industry, efficiency is the key to success. One solution that can play an important role in delivering this efficiency is the Common Translation Interface (COTI) standard.

We are pleased to announce that we have passed the ISO 27001 surveillance audit for our information security management system without any discrepancies!

According to the recently published 2024 Slator and Nimdzi indices, the STAR Group is one of the top 25 language service providers in the world. In the DACH region (Germany, Austria and Switzerland), STAR takes the top spot in terms of audited turnover!

CyberVadis, an independent provider which analyses and assesses cybersecurity in companies, has given STAR top marks for its cybersecurity strategies and measures!

Large language models (LLMs) could prove to be valuable assets for linguists in the context of language processes. But what exactly are the advantages of this technology?

Few words have characterised the year 2023 as much as “AI”.
But what does this buzzword actually mean for translation and language processes?

You can tell how diverse a language is just by looking at the breadth of its idioms. These turns of phrase vividly describe emotions or situations, often through associations with the animal world

Just a few days before the 2023 edition of the annual tekom conference, STAR Deutschland GmbH succeeded once again in earning the seal of approval of its independent certification partner LinquaCert in the surveillance audit for ISO 18587:2017 “Post-editing of machine translation output”, confirming the continued high quality and transparency of the company’s translation processes!

Digitalisation, automation and artificial intelligence are playing a key role in more and more industries in the long term. In this context, and with the development of machine translation (MT), the translation profession has also changed significantly.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Be honest: Is your company Fort Knox when it comes to security against external attacks? Or might there be a hole in your defences somewhere? This article shines a light on why you should keep IT security in mind when you are choosing your language service provider.

Short, interesting videos on websites grab the interest of potential customers and increase traffic. Millions of videos are watched every day on social media sites such as YouTube, Facebook, etc. You should also make your videos available not just in your native language, but also in other languages for all your target audiences and markets so that you can achieve a greater reach.

As part of our main audit in October, we were able to demonstrate our expertise in machine translation (MT) to our certification partner LinquaCert; expertise that we have built over more than 15 years.

“Why is Japanese so expensive in comparison to other Asian languages?” – this is a question that we are regularly asked by customers, and by colleagues too. Yet it cannot be answered in a single sentence.

Fabienne, Nadège and Frank are specialist translators for STAR Deutschland, working into their mother tongue, French. In this interview, they tell us about their job, their daily work life and the challenges and experiences that they have encountered over time.

We are pleased to announce that we were successful in our surveillance audit, conducted on 31 March and 1 April 2022 by two auditors from PÜG Prüf und Überwachungsgesellschaft mbH.

As a customer, you expect only the very best quality from your suppliers.
Providing high-quality translations can prove problematic for many service providers.

How can quality be guaranteed through translation management?
How can quality issues be rectified in the long term?

Find out more in this interview with Dr. Glenda O., our Quality Management Officer.

What website operator doesn’t dream of their site appearing at the very top of web search results?

If you want to convince users across the globe to click on your localised website, view your products and services, and better still, make a purchase, we can show you how. With a translation process that takes into account SEO optimisation, you can save your marketing budget and win customers.

This proves that information security is a top priority within our organisation.

Do you use Chinese translations as part of your marketing campaigns in the Chinese market? Then you should get advice from STAR about the Chinese Advertisement Law.